UHD Alliance - "Filmmaker Mode"

Challenge

Develop and execute a comprehensive launch strategy for Filmmaker Mode, a new TV feature designed to preserve directors’ creative intent. With no established blueprint, the challenge was to conceptualize the campaign, craft messaging, and drive global adoption among leading electronics brands, major film studios, streaming platforms, and Hollywood’s top filmmakers.

Approach

  1. Designed the full campaign strategy, aligning PR, marketing, and social media efforts across Samsung, LG, Panasonic, TP Vision, Philips, Vizio, Kaleidescape, Warner Bros, Universal Pictures, Technicolor, Dolby Laboratories, and Prime Video.

  2. Crafted messaging and positioning to resonate with both industry leaders and consumers, ensuring a compelling narrative.

  3. Collaborated with top filmmakers like Martin Scorsese, James Cameron, and Christopher Nolan to endorse and amplify the initiative.

  4. Executed a high-impact press launch, including a live media event in Los Angeles and a star-studded promotional video debut.

  5. Led the social media strategy, fueling audience engagement and brand awareness.

  6. Developed and executed a thought leadership strategy, organizing activations and product demos at major trade shows like CES, NAB and IFA. Secured key press attendance, ensuring top journalists experienced Filmmaker Mode firsthand and drove industry-wide awareness.

  7. Secured top-tier media coverage in Forbes, Fortune, CNET, The Hollywood Reporter, Variety, TechCrunch, and Vulture.

Results

✅ Global adoption by major TV brands, streamers & Hollywood studios
✅ 174K+ views on the promotional video
✅ 7.5K Facebook & 2.3K Twitter followers gained (90% organic growth)
✅ Media coverage in top outlets, driving awareness & credibility
✅ Trade show activations + press coordination led to high-impact industry exposure