Rachel Stavis - "Sister of Darkness: The Chronicles of a Modern Exorcist"

Challenge

Revive "Sister of Darkness: The Chronicles of a Modern Exorcist", a book that received little acclaim and had poor sales upon its initial release with HarperCollins four years prior to our engagement with Rachel Stavis, the author. The goal was to drive new consumer interest, boost sales, and elevate Rachel's platform as a thought leader in the paranormal space.

Approach

  1. Executed a strategic consumer campaign, repositioning the book and amplifying its reach through targeted media placements, influencer engagement, and digital strategy.

  2. Drove organic Instagram growth, increasing Rachel’s following from 5K to 30K in under a year to establish a loyal audience.

  3. Secured major media coverage, landing high-profile features in PopSugar, Yahoo Entertainment, and the Morbid Podcast, reinforcing credibility and expanding her audience.

  4. Negotiated a recurring byline feature in The New York Post’s astrology section, positioning Rachel as a leading voice in the mystical and supernatural space.

Results

  • Sold out the initial paperback run, revitalizing book sales

  • Achieved #1 Amazon rankings in Demonology & Satanism and #2 in Unexplained Mysteries & Supernaturalism

  • Grew IG from 5K to 30K+ organically, building long-term engagement

  • Secured ongoing media presence, solidifying Rachel’s brand and expertise