Full Moon Features - "Bad CGI Gator"

Challenge

Generate buzz for Bad CGI Gator, a niche horror-comedy film from Full Moon Features, with limited marketing resources and a need to break through a crowded digital landscape.

Approach

1. Developed a viral social media campaign, leveraging humor, nostalgia, and internet culture to engage horror fans.

2. Partnered with IGN for exclusive native trailer hosting, maximizing exposure on one of the world's largest gaming and entertainment platforms.

3. Executed a full-scale media outreach campaign, securing coverage across horror, streaming, pop culture, and entertainment outlets. Offered advance reviews, exclusive stills, and assets—with no embargo—maximizing pre-release buzz ahead of the film’s launch on Full Moon Features' platform and Prime Video.

4. Created engaging digital content, including memes, GIFs, and behind-the-scenes clips to drive shareability.

Results

✅ 1.1M+ trailer views, making it Full Moon Features' most-watched film of the year
✅ Massive fan engagement across social media, sparking organic buzz
✅ IGN coverage expanded audience reach, driving visibility beyond Full Moon’s core fanbase